| When it comes to meeting with pharmaceutical sales reps, how do you tend to arrange your appointments? |
| Schedule appointments |
 56% |
| Screen requests based on previous experience |
24% |
| Ad hoc! |
20% |
| CPD - How important is it? |
| Its increasingly important so I'll need to do more |
8% |
| I'll carry on doing the levels of CPD I do |
1% |
| I'm not sure, I need to look into it |
92% |
| The NHS is on target to achieve its e-Commerce targets |
| I agree |
19% |
| I disagree |
62% |
| What e-commerce targets? |
19% |
| Most pharmaceutical manufacturers will have a clearly defined e-commerce strategy.... |
| In 3 months |
1% |
| In 6 months |
29% |
| In 1 year |
70% |
| What is the topic you would like to see covered in the next Pharmafutures event? |
| e Supply Chain |
21% |
| e Sales & Marketing |
34% |
| e Research & Development |
14% |
| A workshop on e Business |
8% |
| Trends and the future of the pharmaceutical industry |
23% |
| DTC advertising of pharmaceutical products will be a reality in the UK |
| In six months |
33% |
| In twelve months |
20% |
| In two years |
47% |
| Which of the following companies would you most like to work for? |
| Merck |
24% |
| Johnson & Johnson |
16% |
| Pfizer |
17% |
| Bristol Myers Squibb |
4% |
| Roche |
4% |
| GlaxoSmithKline |
10% |
| Novartis |
5% |
| AstraZeneca |
7% |
| Eli Lilly |
7% |
| Other |
7% |
| Will wireless devices/access to the internet dramatically change the way sales representatives work?
|
| Yes |
78% |
| Don't Know |
4% |
| No |
18% |
| Which of the following e-channels will provide most benefit to health professionals? |
| Health Portals |
37% |
| e-detailing |
26% |
| Product Websites |
36% |
| How will e-detailing be most beneficial? |
| Cost-saving for sales and marketing |
32% |
| Higher content delivery and message accuracy |
38% |
| Increase reach to larger doctors audiences |
30% |
| Do you think CRM implementation has achieved its promises? |
| Yes |
24% |
| Don't Know |
15% |
| No |
61% |
A German Pharmacists' Association is building a case against Dutch e-Pharmacy DocMorris for cross border activities.
Are national bans on cross-border shipments equivalent to a restriction of trade?
What is your opinion? |
| Yes |
73% |
| Don't Know |
9% |
| No |
18% |
| Would you spend more time on the internet if you knew exactly what sites to look for? |
| Yes |
96% |
| Don't know |
4% |
| No |
0% |
| When receiving e-mail from companies, which format do you prefer? |
| Text Only |
42% |
| HTML |
35% |
| No preference |
23% |
